By José Gandue @Gandour
Photo Julian Gaviria
Thank you. when some of the exponents of Colombian hip hop escape the cliché of pretending to look like neighborhood toughs And they stop celebrating the misery of the environment, joining, without ceasing to be critical and rather adding intelligence to their intentions, in the expansion of flavor and the celebration of life. What does Alcolirykoz It's about knowing how to reach the growing masses with great songs, good humor and an undeniable attention to impeccable sound taxed on each of his songs.
Hear Humming, His latest single is about feeling the good vibes of rap from the era of De La Soul or Run Dmc, without ceasing to feel that space that is unique to Latin America, to Medellín, his hometown, With the driving percussion that invites and compels you to dance, combined with the boldness of its lyrics, few projects in the genre in Latin America have that ability to make the listener vibrate., achieving a popular sound without falling into the trap of the sonic tricks of current fashion strategists. Alcolirycoz makes songs with protest content in a contagious and uplifting context.
The video of Humming It was made in Miami, under the direction of Julian Gaviria and it's presented in a bold and fun way, playing with clever camera movements and entertaining staging. He also knows how to present the two parts of the theme: The main part, the fun part, in full color and the dark ending, in provocative black and white. The editing is agile and well-crafted, lending sagacity to the result.
Alcolirykoz is a project that's asking for the spotlight so its songs can be heard across the continent. Their invitation is becoming increasingly relevant. and should be attended by those who seek fresh and powerful sound.