By José Gandue @Gandour
Some repetitive elements in the videos might initially be considered genre clichés, scenes used to repeatedly confirm certain obvious metaphors contained in some songs. But in defense of some videographers, It can be argued that it all depends on how each of those pieces is presented. If one makes the mistake of relying on a textual description of Wake up, the latest video from the Colombian group Black Pop, Before watching it, you'll think it's just a new version of every pop music video we've seen over the years. And the truth is, you have to take the time to watch it to confirm that it isn't. The skillful use of textures and lighting, along with the creative photographic work, makes a refined difference.
Black Pop presents a carefully produced track with a variety of exaltations through a sensitive handling of images. where the protagonists are not presented head-on but through their quick reflections and shadows, and where the editing is more concerned with highlighting emotions than with clear portraits and obvious stories. In that sense, Wake up It breaks the mold because, instead of narrating a soap opera, it plays with creating perceptions, personal experiences, and interpretations of the viewer. The video invites you to imagine. to already be aware of one's own concerns, instead of following a script with no possibility of other routes.
This is a good clip because it reinvents clichés., rearranges the definitions and knows how to enhance the sound of the song. Black Pop has definitely succeeded in making a thorough audiovisual work available to its audience. They should be congratulated for that.