By José Gandue @Gandour
The first thing to say in this note is that Finally, the Colombian band Bomba Estéreo Release the video for the best track from their latest album Sunrise. I say this with all due respect and admiration: The song is different, the one that sets a different course compared to all previous work, on this album it is It's me. This is a powerful track that further integrates contemporary Caribbean sounds with the current electronic rhythms. This is where what we can call "champeta hip hop" stands out., This proposal, while remaining distinctly Latin, becomes even more mestizo and mulatto, poised to conquer dance floors in any venue worldwide. It is in this recording that the hand of the American producer is evident. Ricky Reed, who knows how to place the band in an international space without losing its vital essence, and where he rather prevents possible stagnation and makes it grow.
Now, the video: Here too, we must take our hats off. It's a really fun clip, which gets rid of a lot of clichés. and that also creates an icon. I say this because the first thing I remembered when I saw how the story unfolded was the impact that the little bee from the famous video had on the audience. No Rain from Blind Melon. Here the figure is similar, being Latina, with a look that borders on nerdy aesthetics, And with an attitude that captivates and commands attention, I'm sure more than one young woman across the continent will feel represented and empowered. She's a girl who walks the streets setting the pace. regardless of what others might say, and facing with all her grace the potential abusive characters that are always present. He charmingly defeats those he already defeats. It's a video that, without resorting to the obvious (in fact, it gracefully avoids it), has its own welcome social message and presents itself as a valuable act of rebellion, because, After all, "It's me.".
Bomba Estéreo is growing, and although it may bother many, we at Zonagirante.com say and insist on saying that They are among the best that Colombian rock has to offer., And we call it rock because they have the balls that more than one shepherd of the most antiquated, corrosive genres would like to have, and because even in the midst of that fortunate arrogance, They make us dance properly.