By José Gandue @Gandour
Upon seeing the video of TKM, a preview of his new album Freestyle, From the very first note, we verified something already undeniable about Gepe: He is the quintessential Latin American Pop artist of the moment. I say this without any intention of offending anyone, far from it. On the contrary.
Pop music, as conceived by multinational corporations and mass media to this day, is a catalog of sentimentality and misinformation, full of useless trappings, with plenty of tears and fake smiles. In that context, Pop music has been a watered-down product, full of lying and even discriminatory clichés., where torturous and misguided concepts of beauty and wisdom have been established.
Therefore, in response to the above, artists like Gepe emerge, creating inclusive art that respectfully incorporates indigenous roots and whose work is truly POPular, as they strive to reflect the complexity of the society they belong to without clumsy attempts at misrepresentation or the use of distorting mirrors to obscure reality. It's Pop art constructed in reverse to what we're told in old-fashioned soap operas or the "everyday" stories of the most biased news programs. This Pop can truly reflect who we are without disguise.
Gepe is believable, and that's why it works. His music is simply and thankfully pop for our times, which isn't so easy to achieve., taking into account the small shells that cover the path.