By José Gandue @Gandour
Through simple lyrics and artistic expression, some groups manage to captivate their audience. The Mexican band The Reynas They seem to have grasped this formula, which is reflected in their musical work and video promotion. In promoting their new album, Gentle, They've chosen an effective slogan: "100% the same rich flavor." That's their thing; they operate under the premise of their usual simplicity, taking care of the quality of the melodies and a tenderness that can never be confused with sentimentality, but rather with the effectiveness of a message.
As a promotional single, they present the video Flashback, A fun clip that talks about mistakes and regrets over time. The art direction is unhurried but has all the necessary elements to grab attention, and the characters are well-caricatured. The result is pleasing and can definitely make us fond of the song in question.
Los Reyna offer us great pop as the soundtrack to these challenging times. Their music has enough charm to... at times they accompany us in search of less complicated times.
