By José Gandue @Gandour
It has to be said this way: The success of a music video lies in giving an additional appeal to the song it represents. The triumph of an audiovisual production (which truly happens only rarely) occurs when viewers want to replay the clip multiple times to fully understand what they saw the first time. This also helps the audience connect with the song and relate everything within its context. In this case, with the work done by Christian Schmid Rincón... Like this, like this, like this, a song by the Bogota artist Laura Torres and her project Laura and the Typewriter, It can be said that the objective is more than fulfilled.
But before we get into visual details, To be fair, Laura's new single is appealing. And it has fascinating textures that weave their own unique emotion throughout the song's development. There's a sense of a ceremonial process that grows and spreads through its sonic fervor. Laura's music and the typewriter must be savored in layers, In other words, you have to listen to it again and again to always find something new that leads to complete satisfaction. Like this, like this, like this It is a complex composition that, without straying from the definition of pop, Look for something that goes beyond the typical radio jingle. Therefore, returning to the previous points, the video accompanying the audio recording works precisely, as it manages to captivate the audience. and it makes her look for details while the theme is repeated.
The video contains electrifying fragments combined in a risky but incredibly timely edition. The delicacy of the cuts and the appearance of unexpected scenes (the deer animation was a great moment), This leads us to believe that this audiovisual product is refined in its production and powerful in its result.
Laura and the Typewriter will soon release their new album, Made under the production of Héctor Buitrago (Atercipelados). Surely, as has been proven in the promotional singles, it will be an album worth listening to from beginning to end.