By José Gandue @Gandour
The best part of the journey is the process, the journey, the adventure. Seeking the goal is intense, it's a risky process, it's painful. This is how the script conceived by the Colombian artist feels. Tsh Sudaca, who, in the company of N. Hardem, They present an interesting video of the song Mecca.
This work, carried out by 777 audiovisual guerrilla, It presents a completely different aesthetic from that normally exhibited by the musical genre, hip hop, and that, from the outset, It brings freshness and creates relief for the viewer. The atmosphere becomes more than believable when filming takes place in rugged landscapes, and the costumes create an environment that allows the protagonist to feel as if he is in a kind of personal battle in constant motion., as if he were a mix of Tuareg nomad and warrior from any of the Mad Max movies. But the great triumph of the realization It lies in the magic of photography and colorization. The drone work is impeccable, effectively and dramatically showcasing the chosen location (in this case, the Tatacoa Desert in southern Colombia). Equally impressive is the cinematic approach, particularly the close-ups in almost claustrophobic spaces, which amplify the intended emotional impact of the story. The video editing respects the rhythm of the song and inevitably moves the audience.
We said it last year and we're confirming it again in 2018: Tsh Sucada is popular because, Instead of sticking to comfort clichés, their aim is to break down barriers with elegance and good taste., with a brilliance that some orthodox radicals may not like, but which allows him to rise to the occasion, happily on his way to the «"Mecca"», enjoying the journey properly.
