By José Gandue @Gandour
A man stands in front of the camera, dressed casually, almost as if he were going to pay his bills at the bank without a care in the world.. Once he's standing in the right place, he begins to sing and move to the rhythm of the recording. He does this several times so that each take, during editing, overlaps with the previous one, successfully conveying the meaning of the work to the audience. It seems elementary, but it's not. A simple idea, seemingly straightforward in its outcome, involves a complex process. Faced with the tangle of projects striving for extravagance, exaggeration, spectacle, and high budgets, standing before the lens and championing the simplicity of the image above all else is no easy feat. This is the starting point of the Colombian's presentation. Pablo Trujillo with his new video, Super strong.
The music video director cannot forget in the process of creating his work that The end result should be to promote the non-visual, that is, the song. The aim is to enhance the sound, not to hide it. And, in truth, in this case, the work of the director, Sergio Manrique, manages to highlight the melancholic joy of the song, leading the artist to feel his own composition and, thus, express himself without further complication before the audience. There is no decoration whatsoever, it's just him, Pablo Trujillo, using a small keyboard and nothing else. From there, the success lies in a well-measured edition, which manages to be brilliant in its apparent candor.
This is the first single from what will be Trujillo's new album, where he moves away from his previous, more rock-oriented sound. and delves into a pop experimentation that, so far, convinces and satisfies. Super strong It serves as a good introduction to a new path that, hopefully, Continue using simplicity in this way.
