sergioisaBy José Gandue @Gandour Photo Emmanuel Sva

There will always be poetry in films made with Super 8 format cameras., which Kodak made popular from the mid-sixties onwards, Those video cameras that each of our parents or grandparents used to record the most memorable family moments, and where every walk or every particular party It turned into a small Hollywood set. It was fascinating, the magical feeling of knowing that, once the film reel was developed, a projector with its distinctive sound would display the result of the shoot on the largest wall of the house. Then the reel was stored in a box along with other mementos of intimate memories and perhaps, through forgetfulness, lost in a basement, becoming, in the best of cases, recovered to cause an inevitable mark of nostalgia.

The Argentinian musician Sergio Ch., next to her daughter Isabel, has decided, to continue promoting his album 1974, to film the video for their new single, Salt and rice, with the analog technology of yesteryear to more accurately convey that melancholic impression contained in the song. The images bring to mind road trips, the old car models that we will always miss, The postcards of the port, the childlike transition from tricycle to bicycle, and everything that before our eyes transforms into a plaintive joy for a past that fragilely clings to memory. The Super 8 film perfectly suits the feeling conveyed by the tune., a sorrow that, amidst its caresses, gently conquers us and poisons us with a soft sadness. That trembling and dirtiness of the personal film reels is the lost image of the childhood family that no longer surrounds us and that is possibly gathering dust in some forgotten corner of the home. It is the desolation that captivates us from time to time in the midst of everyday life.

 

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