Lido Pimienta – I couldn't
It's been quite a while since we've heard from this girl, born on the Colombian Atlantic coast and a resident of Canada for several years now. We're happy to see her back out there with her great music, a striking mix of traditional Caribbean sounds with electronic nostalgia and experimentation within the contemporary realms of hip hop. Pimienta, with her healthy stubbornness in building a very particular sound and image, It has managed to establish its own identity that immediately attracts attention and convinces the viewer that they are facing a unique and unrepeatable product.. The video boasts exquisite cinematography and intelligent, colorful art direction, clearly capturing the song's melancholic content and its overall impact. A welcome return for an artist who has been sorely missed.
Chino Mansutti and the Cronopios – Sometimes
We've always said it: We appreciate it when visuals use simplicity to effectively and happily complement upbeat pop songs. In this case, from Argentina, We have received a brilliant piece, charming and understated in its execution, which, thanks to an edition without unnecessary ornamentation and straight to the point, is enjoyable from beginning to end. The video was made to showcase, without embellishment, a catchy tune that's pleasing from the first note, ready to be sung to soothe any troubled soul. In short, once again, the saying "less is more" rings true in every sense. We certainly celebrate it.
Latejapride – Runs
There's a famous Brazilian term, "saudade," that perfectly captures the essence of this recording. The word, very difficult to translate into Spanish, conveys a primal emotional feeling, akin to melancholy, where there's a strange confluence of sadness and happiness. And although the word is pronounced in Portuguese, it's a sentiment deeply ingrained in the Río de la Plata region. From Montevideo, Uruguay, comes a track that perfectly embodies the saudade from the region, in an exquisite combination of hip hop, jazz and funk, an effective tribute to a city that looks towards its bay and its new generations. An exciting musical offering with a video that perfectly complements the meaning of the expressed sound.