By the Zonagirante.com team @spinning zone
Scharas – I'll shoot you out of my head.
Yes, more than one person will say, albeit with a hint of bitterness, that what this Chilean band has presented in this clip has been seen many times before: a band playing in front of the camera with no visual element beyond their instruments and explosive energy, no dramatic development to follow, just rock and roll and nothing more. Yes, agreed, we've seen it many times, and to top it all off, in black and white, emphasizing the traditional aesthetic of the genre. No matter: This video is special because the editing is brilliant in its mission to convey unbridled passion, euphoria, and ecstasy. The editing perfectly complements every second of the song, marking each musical interlude, each heartbeat that builds the sonic edifice, without requiring a large budget. It's an intelligent piece worthy of being shown to new students at visual arts schools across the continent.
Astronova – The million
They're shameless. They have absolutely no shame in their music, their attitude, and certainly not in their visual expressions. This group from the Colombian coastal city of Santa Marta has brazenly appropriated footage from other videos to create an explosive optical collage that represents the lysergic noise of their song. The question is, should we condemn them for it? Obviously not. Even, if we want to look at it poetically, they've managed to turn this clip into a biting tribute to a diverse range of figures, including David Bowie, Lindsay Lohan, Bob Marley, and Bugs Bunny, among others. It's a justified rip-off for the benefit of a great piece of garage rock.
Nuria Saba – The power went out
The story lies in the light. All the sensations this clip evokes are rooted in the admirable use of light and sparkles that craft its narrative. Without much fuss, what we see on screen enhances the warmth of the song and, in turn, helps us connect with the simplicity and beauty of this artist, whom we find, facing the camera, infecting us with affection and tenderness, without corny frills, as befits good folk pop of our times. In recent years, Peru has surprised us with a promising group of female musical artists who are effectively making their mark on the Latin American music scene. We must continue to heed their call.
