By José Gandue @Gandour
In some way, perhaps boldly, perhaps speculatively, we can say that the music made in Uruguay has, in most of its artists, that surprisingly fresh, calm element that reaches our ears without difficulty, because it seems made for the corner of the neighborhood, even though it will later reach millions. Contemporary Uruguayan music has that "cool" identity« that most Latin American music scenes miss.
Uruguayan hip hop also has that difference. And it shows in projects like Latejapride. On his album Giant Hunters His focus was on imbuing the listener with an intrinsic flavor in his music, and recounting the passing of his days and his daily worries., like someone telling a story to friends, sitting on the sidewalk, drinking some mate, Everything that happened during the week, before going to rest. The band plays at mixing the flow of their rhymes with a fusion of local rhythms. In this particular case, what they did in the song It burns It is close to what was produced by the representatives of the Electronic cumbia from the southern cone, Adding to the rich vocals that Latejapride himself possesses, the lyrics speak with a positive vibe of a solution-oriented spirit, of finding new ways to overcome chaos; the message is positive: «"I don't spit anything toxic into the microphone.".
The video represents a fun tribal party with very striking choreographed moments around the nighttime fire. The art direction is simple yet effective, and the editing manages to stand out intensely. the movement of the bodies in time with the percussion of the song. It burns It has all the elements to be played on any radio station on the continent, and the accompanying clip is a brilliant promotional piece worthy of being watched repeatedly. Latejapride has one more reason to be served in Latin America.
