By José Gandue @Gandour
Making good electronic pop isn't easy. Of course, More than one person will suspect that there are formulas that have been repeated for an eternity. And many lazy listeners fall for it and consume it like the latest poison. Making good electronic pop today, amidst so much commercial garbage, requires that element that attracts the attention of those seeking truly good music. and a visual aesthetic that complements and seduces. Some will insist that there are already predetermined models and that it's simply a matter of following the instructions in the old books. The response to that understandable cynicism would be to say that there are already too many stubborn people who follow the guidelines in the catalog of standards and that people are bored with so much uniformity. We need to shake things up and propose a new path.
What the Chilean duo does Plugin, made up of Rodrigo Aboitiz (who, in his biography, includes having been founder of the legendary band La Law) and Ignacio Redard (composer, lyricist and vocalist), does not break all the known patterns of commercial music, But what it produces manages to be convincing. They've understood that they can't fall into adolescent traps to get attention, and their approach shows good taste in its execution. Two years after the release of their second and latest album, Changing, They are encouraged to present new material and release their single As, ...as a preview of what will be their third studio album. The song blasts through the speakers with its excellent selection of percussion sounds and The feeling that the melody creates is contagious in its anxiety and its need for celebration.
The video that introduces the single It has fascinating details. It effectively narrates a three-pronged plot where the protagonists, faced with the overwhelming nature of everyday life, They find salvation in sticking the song to their ears and dancing no matter what happens. Roberto Doveris, the director, skillfully connects the story to the musicians, positioning them as perfect narrators of the events. The approach is clever and keeps the viewer engaged until the very end.
If the complainer who always finds arguments to criticize these kinds of proposals shows up again, We can tell you that history, as such, has been told thousands of times and many of those stories have failed in their construction. In this case, Plugin achieved it with elegance. That must be acknowledged.
